Personal Injury · Family Law · Criminal Defense

One client from Google can be worth $10,000+

96% of people seeking legal advice use a search engine. We make sure your firm is the one they find — and the one they contact.

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90-day guarantee — improved rankings or your 3rd month is free

1.3M+ lawyers in the US
Highest client value per lead
90-Day Guarantee
No Contracts

Your next big case is searching for you right now

When someone needs a lawyer, they don't ask the Yellow Pages. They search Google. The firms in the Map Pack get the consultations — everyone else gets scrolled past.

$150+ Per Click on Google Ads

Legal keywords are among the most expensive in Google Ads — "personal injury lawyer" averages $150+ per click. Organic rankings deliver the same clients without the per-click cost.

Reviews Close Cases

84% of people trust online reviews as much as personal referrals. A firm with 8 reviews next to one with 80 loses the consultation — even with better attorneys.

Billable Hours > Marketing Hours

Your time is worth hundreds per hour in billable work. Spending it on SEO, citation audits, and Google posts is an expensive misallocation.

Local SEO designed for law firms

We understand how potential clients search for legal representation and what signals Google uses to rank law firms locally.

Google Business Profile

Practice area categories, office photos, attorney profiles, weekly posts. Optimized for "lawyer near me" and practice-area-specific searches.

Legal Keyword Strategy

"Personal injury lawyer [city]," "divorce attorney near me," "DUI lawyer [area]" — targeting searches from people actively seeking representation.

Review Generation

Ethical review campaigns that build your firm's reputation. Professional responses to all reviews, aligned with bar association guidelines.

Legal Directory Citations

Avvo, FindLaw, Justia, Lawyers.com, Martindale-Hubbell, and 60+ directories — all accurate, consistent, and monitored for your firm.

Client Acquisition Reporting

Track exactly how many consultation requests come from Google Search vs. Google Maps. Know the ROI of every dollar spent on SEO.

Competitor Intelligence

Monitor how rival firms rank, what reviews they get, and where they build links. Stay ahead of every firm competing for your practice area.

"We went from zero Google visibility to consistently ranking in the Map Pack for our practice areas. Three new cases last month came directly from Google — each worth over $5,000 in fees. The ROI is undeniable."

Jennifer L.

Law Firm Partner, Chicago IL

#2

Map Pack Position

3x

More Consultations

$15K+

New Revenue/Month

4.8

Google Rating

One new client pays for a year of SEO

With average case values in the thousands, even one client from Google search makes your SEO investment profitable. No contracts — cancel anytime.

Starter

For solo practitioners and small firms

$500/mo
  • GBP optimization & posts
  • 20 legal directory citations
  • Monthly performance report
  • Review monitoring
Get Started
Most Popular

Growth

For firms building a dominant local presence

$1,000/mo
  • Everything in Starter
  • On-page SEO for firm website
  • Legal-specific link building
  • Review generation campaign
  • Content creation (4 posts/mo)
Get Started

Dominate

Full-service for competitive markets

$2,000/mo
  • Everything in Growth
  • 60+ legal citation management
  • Competitor tracking dashboard
  • Attorney schema markup
  • Priority support
Get Started

See full feature comparison · All plans include the 90-day guarantee

Questions about law firm SEO

Why is SEO important for law firms specifically?
Legal keywords are among the most expensive in Google Ads — 'personal injury lawyer' costs $150+ per click. Organic rankings through SEO deliver the same potential clients without the per-click cost. One new client from organic search can pay for a full year of SEO investment.
Can you target multiple practice areas?
Absolutely. We optimize for all your practice areas — personal injury, family law, criminal defense, estate planning, whatever you handle. Your GBP and website are optimized for each practice area with location-specific keywords.
Do you comply with bar association advertising rules?
Yes. Our review campaigns and content follow bar association guidelines. We never make misleading claims about outcomes, and all review solicitation is done ethically. We're experienced in the specific requirements of legal marketing.
I already use Avvo/FindLaw — why do I need more?
Directory profiles are one piece of local SEO. Without proper GBP optimization, citation consistency across 60+ directories, review strategy, and local link building, directories alone won't get you into the Map Pack. We manage everything together for maximum visibility.
How long until I get new clients from SEO?
Most law firms see ranking improvements within 30-60 days and new client inquiries within 60-90 days. In less competitive markets, results can come even faster. Our 90-day guarantee means if rankings don't improve, your 3rd month is free.
Can I continue running Google Ads alongside SEO?
Absolutely — and we recommend it for the first few months. Ads deliver immediate visibility while SEO builds lasting organic rankings. Over time, many of our law firm clients reduce ad spend as organic rankings pick up the volume.

Your next high-value client is searching right now

Stop paying $150 per click for clients you could get organically. Pick a plan, check out in 2 minutes, and we start working on your firm's visibility within 72 hours.

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